Adaptation

Cornell University

Cornell University is an Ivy League college and one of the most highly regarded higher education facilities in the United States. Cornell, as a whole, is made up of many different departments, each one has the freedom to create it's own style, but must follow the Universities overall guidelines. We have created a new corporate identity for seven Cornell departments.

An "new" online presence for old Entomology Department databases and resources.

Adapt a marketing strategy already in place to continue a uniform visual identity for selling merchandise at the bookstore.

Create a visual identity, for the College of Agriculture and Life Sciences, to grab the attention of prospective students at trade shows filled with hundreds of college recruiters.

Develop a "timeless" look for the Program in Real Estate that can be adapted to numerous print publications, distributed on an annual basis.

Websites were updated with smoother, more intuitive, user interface and fresh look.

Marketing tools (event emails and printed flyers) to encourage alumni and students to invest in new merchandise.

Designed displays and related print materials that were distributed and viewed at trade shows across the United States.

Created a look that can be applied to all publication and built charts and graphics for statistical analysis

Cafe & Tapas

Cafe and Tapas is an extension of the Spanish coffee chain Cafe and Te. The company is planning an expansion to the United Kingdom and has begun development of new products and marketing concepts to break into a new demographic.

Proposal for a strategy to adapt the company to a United Kingdom market based on consumer-based holidays in a saturated advertising pool.

Concepts for new advertising (combing Spanish and English traditions), point-of-purchase displays, and products. All these ideas are able to be changed and adjusted very quickly and at low cost to keep up with the United Kingdom market.

CherryPharm/Cheribundi

CherryPharm is a fast growing company that produces an all natural cherry juice distributed throughout the Northeastern United States. The company recently re-branded their image and asked us to incorporate this new look into a new marketing campaign.

Design a website that makes the philosophy of the company and aspects of the product obvious to consumers.

Reiterate the stylistic elements of CherryPharm's re-branded juice packaging in designs used for marketing strategies, including advertisements, other packaging, signs and displays.

A "clean, simple, and environmental" site design that reflects these qualities, emphasized by CherryPhram and it's juice.

Advertisements for magazines targeting specific consumer groups. Print ads were also created and strategically placed in packaging.

Adapting the new style is important for many other products. Boxes, displays, and signs all mirror the "new" CherryPharm style.