Navarra Pincho Week in London
Navarra’s Government and Spanish Tourism board
The Navarra Pincho Week is an extremely successful event created by Lincglobal for Navarra’s Tourism board and Tourspain, the Spanish governmental body that manages Spanish tourism. The goal was to promote the region of Navarra, its culture and gastronomy in a visual, Interactive and exciting way.
A way to promote Navarra’s gastronomy in the United Kingdom.
Create public interest and promote Navarra as a region in Spain to visit.
To make sure that all Navarra’s flavors were on display we shipped 600 kilograms of Navarra’s best ingredients to London. We created a menu of 12 different pinchos (tapas from Navarra) so customers could choose their own experience.
The launching event included London VIPs; ranging from United Kingdom parliament MPs to bankers, investors, media chief correspondents and embassy representatives.
During the week, we scheduled various meetings in which Navarra government officials would meet with media and tour operators in order to boost visitors interest and awareness.
We attracted over 15 different media outlets; the Navarra Pincho Week was on the news at premium time, attracting over 5 million viewers.
In order to reach younger audience, we created social network pages with updates, pictures and edited “real time” videos.
Our communications department created all menus, official announcing poster, flyers, cards and press releases. We attended media requests and made sure everyone felt comfortable and involved.
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Gobeirno de Navarra
Tourism Promotion Camping
Navarra is an extremely rich tourism region situated at the north of Spain. In order to promote its tourism offer, we researched the market to find a spot in which Navarra could exhibit its beauty.
A way of promoting Navarra’s tourism offer in the United Kingdom focusing on royal hotels, spas and campsites.
We choose one of the biggest caravan shows in the United Kingdom and designed a 80 sq meter stand with different areas emphasizing Navarras scenery and culture.
Our simple and very effective design focused on three specific areas:
- Cooking show: Every noon, the live cooking performance attracted over 1,000 visitors who took notes and were overjoyed to learn authentic cooking styles from a Navarro chef.
- Trip Planning Room: Visitors could obtain personalized advice on how to get to Navarra, visit historic locations, and where to stay.
- Bullrun Area: Patrons could experience Pamplona’s bullrun and obtain information about Sanfermin, the world famous festival that honors the Saint named Fermin.
The lunching event attracted tour operators, travel agency representatives, Caravan Clubs, and media.
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